At BBC Creative, the BBC’s in-house agency, I developed integrated 360° campaigns across television and radio. I wrote and shaped creative briefs, led visual strategy, commissioned and directed shoots, collaborated with designers and writers, and worked closely with marketing teams to ensure campaigns were cohesive, distinctive and on-brand. I also managed high-profile premieres and live event publicity photography, balancing creative ambition with logistical precision.
Since returning to freelance in 2018, I’ve partnered with UK and international broadcasters and agencies to deliver publicity campaigns, key art, streaming launch campaigns and marketing creative. While I’m particularly experienced in photography-led campaigns, my role is broader: shaping visual identity, leading creative direction, guiding teams and ensuring that every asset — from hero artwork to social cut-downs — works as part of a unified campaign narrative.
I’m known for calm leadership, collaborative working and an ability to move confidently between concept development, on-set direction and final execution. Above all, I bring strategic thinking and creative clarity to projects that need to cut through in a competitive entertainment landscape.
If you’re looking for a senior freelance Art Director to lead or support film and television marketing campaigns — from early concept through to launch — I’d be delighted to collaborate.
