Role: Art Director & Picture Publicist
Client: BBC Creative
Production: Mammoth Screen
Campaign assets: Key art, VOD, social, press and print

I art directed the photography campaign and managed the unit, gallery and key art photography for the six-part BBC Three drama Grime Kids.

Shot entirely in-camera on location in London, the key art shoot was designed to capture the energy and optimism of the series. Working with photographer Hanina Pinnick, we created imagery that reflected the vibrant spirit of the story and its early-2000s East London setting.

Adapted from the memoir by DJ Target and written for television by Theresa Ikoko, the series tells the uplifting story of five teenage friends growing up in East London during the rise of grime music culture.

Alongside the key art photography, I oversaw the wider stills coverage for the production, coordinating gallery and unit photography with Des Willie and Ryan O’Donoghue to deliver a comprehensive image set for publicity and campaign use.

© Mammoth Screen
(reproduced with permission)