I led the photography campaign for the BBC One drama Requiem, overseeing the creative direction from concept through to final delivery. Working closely with the marketing team, we developed two distinct key art executions designed to engage very different audiences for the Welsh-set supernatural drama.

The first concept targeted a younger audience and was designed to provoke curiosity and encourage deeper engagement with the campaign. Rather than presenting a literal moment from the series, the image distils key themes from the six-part drama into a single symbolic composition. While the scene itself does not appear in the programme, it was directly inspired by the scripts and the production design.

At its core, Requiem explores questions of identity alongside a strong supernatural undercurrent, with numerous references to occult themes. The image reflects this tension — every element of the composition was carefully considered to create a sense of unease and psychological instability.

Colour played an important role in shaping the atmosphere. A muted cyan palette conveys the chill and isolation of the story’s setting, while also providing a striking contrast to the protagonist’s platinum blonde hair.

The composition was also designed to be highly adaptable across multiple platforms, ensuring the image retained impact across digital, social media and print formats while accommodating a range of crops and aspect ratios.

The second key art execution was designed for a broader mainstream audience. Its purpose was immediate clarity — positioning the show as an atmospheric supernatural drama centred around a young woman and a mysterious house, communicating genre and tone at a glance.

The campaign was recognised by the industry in 2018, receiving Gold at the Promax Awards.

Photographer: Todd Antony
Retoucher: Geraint Williams
Principal unit photographer: Adrian Rogers