Role: Art Director
Client: BBC Creative
Stakeholders: BBC One / Kudos
Campaign assets: Key art, OOH, VOD, social, print and press

Challenge
Launch the second series of SAS: Rogue Heroes with a campaign that captured the show’s rebellious energy and irreverent tone.

Idea
Create bold key art centred on the swagger and attitude of the characters, using a visual approach that reflected the series’ punk-inspired spirit while remaining flexible enough to work across multiple campaign formats.

Role
Art direction, concept development and photography direction.

***

The second series of SAS: Rogue Heroes returned with the same anarchic tone that defined the first season.

I art directed the key art campaign for BBC Creative, developing the central campaign image and directing the photography. The final key art was designed to scale across digital, social and print placements.

The campaign was later extended into a national out-of-home execution, where the artwork was adapted into a bold paste-up style treatment that amplified the show’s rebellious aesthetic.

Key art photographer: Robert Viglasky
Key art design: Amy Fullalove and Anthony Pillegi
Unit photography: Robert Viglasky, Ludovic Robert and Dino Sertovic

Photography © Kudos (reproduced with permission).